(ARA) – Sporting events provide fans with an excuse to bond with friends over food, drink and their favorite teams. Jake Dickson, artisanal meat purveyor and owner of Dickson’s Farmstand Meats in New York City’s Chelsea Market, shares some easy tips for a winning tailgate party, regardless of the game’s score:

* Drink it in. What’s a tailgate without beer? While enjoying an all-American pastime like football, be sure to reach for an all-American craft beer like Samuel Adams. The upfront malt flavor of Samuel Adams Boston Lager matches the caramelized flavors of grilled beef, and its hoppy finish prepares the palate for the next bite.

* What’s your beef? When entertaining this tailgate season, keep it simple with classics like beef and a great craft beer. To wow your guests, be sure your meat selection is top notch. Go with the perfect beef and beer pairing — the Samuel Adams Boston Lager Cut and a Boston Lager. You can get this special cut by asking your butcher for a three-quarter inch cut from the cap to the top sirloin, keeping the “fat cap” intact to aid in proper cooking. Entertaining a large group? Try making a mixed grill. Buy a small amount of a premium cut for everyone to taste, then fill them up with less expensive cuts, like burgers and sausages.

* Plan ahead: Don’t want to miss a moment of the game? Prepare a pot of chili in advance, and let people help themselves. For new twist on this classic, try using cubed beef as opposed to ground beef for more dimension. Brown the meat first to achieve the best texture and flavor. You can even add a little craft beer to the recipe; it will bring out the savory flavors of the meat and round out the spiciness of the sauce.

* Focus on quality over quantity. Don’t try to cook a smorgasbord of fancy items; just strive to make one or two simple dishes well. Your guests won’t be overwhelmed by the options, and you’ll actually get to enjoy the game.