Last week Ray J launched his new single “I Hit It First.” The song blatantly references his former girlfriend and sex tape co-star Kim Kardashian and her baby’s daddy Kanye West but, he claims that it is simply paying homage to his fast lifestyle.

The song begins with, “She might move on to rappers and ballplayers, but we all know I hit it first.”

Considering the fact that Kim is dating a rapper and has held past relationships with two “ballplayers,” Chris Humphries (NBA) and Reggie Bush (NFL), who else could these lyrics be about?

To reassure everyone, the singer said in an interview with The Boombox that the song is about himself and how “turnt up” he is, which would be believable if the lyrics did not say otherwise.

The first verse begins “I had her head going north and her going south / But now baby chose to go West.”

A clear shot at Kim and Kanye by referencing the sex tape as well as Kim’s decision to date Kanye.

Though the song is tasteless, the chorus is simple and catchy. “I hit it, I hit it, I hit it, I hit it, I hit it, I hit it first,” Ray J boasts.

Ray J also chose a pixilated picture of Kim Kardashian as the single’s cover, somewhat mimicking the cover style of Kanye’s album “My Beautiful Dark Twisted Fantasy.”

In addition, at the end of the song, he offers to “make another movie.”

This is clearly an attempt to capitalize off of the rising publicity of Kim K and the six-year-old home movie.

With all these efforts to make it known that Yeezy is diving into his sloppy seconds, an important question remains. Did Ray J really hit it first?

Well, of course not. Prior to him, Kim was married to producer Damon Thomas at age 20.

Thus far, no responses about the song have been made from Kim Kardashian or Kanye, but inside sources doubt any chance of retaliations or a diss record.

All in all, Ray J feels no one should be upset over the risqué song lyrics. He told Perez Hilton, “I don’t think nobody should be upset about something that really happened.

I think when people do music everybody talks about their life and what they go through.

This is just my chapter and I think people need to look at it like that and don’t look at it for nothing more than that.” Sounds like a confession to me.

Ray J has begun setting up the video for “I Hit It First” and rumor has it that he is planning on having a Kim K look-alike casted.

In an interview with Bay Area’s Wild 94.9, he said he cannot compare it to a “parody” or a “SNL skit,” but it will make people “look a lot.”

Aside from everything else, Brandy, the singer’s older sister, seems to be highly upset.

In an interview he stated that he has avoided talking to his sister because he knows the kind of response he will receive.What is next for Ray J or this song?

The amount of attention it has been serving Ray J, no one can deny the fact that it was a pretty clever tactic.

• Stephanie Banaci, Contributor