Imagine scrolling down your Twitter timeline to see everyone bashing your company and brand you have worked so hard for.
Newton Dennis, chief operating officer of Nxlevel Entertainment and Aggie alum experienced what every business owner dreads, customer dissatisfaction.
“We started off exceptionally well,” said Dennis.
Catering to its elite clientele, Nxlevel offered 10 parties for 18+, 21+ and 25+.
Parties, like the Day Party at Greene Street and Triple Crown at the Dynacon Center which occurred Friday Oct. 26, brought big crowds and much anticipation for Saturday’s event.
The 21+ night party at the Dynacon on Sat. Oct. 27, did not turn out as successful as the night before.
The Dynacon was not new to Nxlevel, serving as a venue for previous events and having established great relations with them.
This night, however, business with the two companies went sour.
Many customers complained that Nxlevel oversold 200 tickets to this party, leaving individuals who prepaid outside upset.
Dennis said this is not true. “I need people to understand that Nxlevel did not oversell any tickets. This is something we would never do.”
Dyncaon had a meeting without any Nxlevel staff and decided to put a cap of 600 on the party resulting in leaving a big number of people outside.
“We walked into an ambush,” said Dennis.
“I had no idea until some of my team began texting me the situation and looking at dissatisfied tweets.”
The founder and CEO of Nxlevel and also Aggie alum, Hercules Conway II, was upset with how things happened.
“I didn’t even get a phone call all day Saturday from Dynacon,” said Conway.
“They knew we pre-sold tickets because it was in our contract, but still did not inform us on this 600 gap.”
Dissatisfied customers also saw people paying at the door for this ticketed event, which upset them even more.
Neither was aware of this and said that this was not a Nxlevel representative who did this.
Those security guards had no affiliation to Nxlevel and no one saw the profit they took at the door.
Nxlevel is currently investigating this situation.
Although customers were upset, Newt and Hercules have been hustling to accommodate those customers.
On that Saturday night, customers were allowed to use their 21+ Dynacon tickets to attend other Nxlevel parties, like 18+ Phrozen Ivies.
They are also refunding money or crediting customers to other parties.
This is the first discrepancy Nxlevel has experienced and they are learning from their mistakes.
“Saturday made people upset. I agree with our customers 100%,” said Dennis.
“We are very sorry for anyone who was inconvenienced. This is something we will take full responsibility for, even though we were ambushed.”
Although homecoming is over, the company is currently moving into its next big party, the Black Party
“Tickets will be up most likely by the end of this week,” said Newt.
“We will be having a lot more early birds available for people and we want to use new vendors too.”
If you were dissatisfied with your Nxlevel experience, contact Newton Dennis at 336-324-2276 or [email protected].
You can also contact Hercules Conway at 336-253-0328 or e-mail at [email protected].
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- Necole Jackson,Scene Editor