Looking for an outfit that will set you apart from the crowd? The new men’s fashion and sneaker store Social Status (602 South Elm) offers a wide range of upscale, unique brand name items that will satisfy even the most fashion-forward crowd.
Owner, James Whitner has been in this business since the opening of his first store in 2005. With stores in Charlotte and Pittsburgh, Whitner decided to bring his store to Greensboro, an upcoming metropolitan city. Whitner likes Elm Street specifically for its artsy vibe. He plans to tie his newly opened store into the fabric of the city and connect with the universities in the area.
Voted the Top Ten Sneaker Boutique in the South by Complex magazine, Social Status offers more than 20 brands such as Nike, 10 Deep, True Religion and Billionaire Boys Club that is impossible to find at local malls. Social Status strives to stay ahead of the constantly changing fashion trends by offering exclusive sneakers and international brands. This has gained the store visits by rappers Wale, Rick Ross and R&B singer Usher, as well as basketball player Carmelo Anthony.
Social Status is a one-stop shop for all occasions. You can find hats, watches, glasses, bags, phone cases, outerwear, jeans and tops ranging from $25-$600. Social Status is also its own brand offering snapbacks, fleece sweatshirts and jeans made from imported material.
Customers will automatically feel welcomed by the knowledgeable sales associates, seen sporting the latest Jordans and snapback caps. The boutique resembles upscale sneaker stores that are found in lower Manhattan with glass display cases, finished wooden floors and the latest hip-hop playing in the background. Ipads are displayed throughout the store, offering customers the opportunity to research unfamiliar brands and tweet about the store. “Our job is to educate the people on our products and service the people who are trying to take their fashion to the next level,” said Whitner.
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- Shanea Phillips, Contributor