Some business owners might believe that Web marketing is better left to big companies, but the truth is the Web has helped level the playing field for all businesses. Because many of the marketing initiatives that can be launched online don’t require a ton of money or resources, it’s relatively easy for small businesses to develop a Web presence.
The Web makes it easier and more efficient to target the audiences you hope to reach, which saves business owners both time and money. If you haven’t yet established a Web presence for your business, here’s where to start:
Start by choosing a domain name that is easy for your customers to identify with your company. Your business name followed by “.com” is always a good option. Using unique keywords in your domain name that relate to your business can also be helpful when potential customers are searching for a business in your field. But be careful, as keeping your URL simple and identifiable is your best bet.
Once you have a domain name, it’s time to start building your website. If you don’t have design experience or have questions about what to include on your site, you may find that hiring a website development company is a worthy investment. Development companies can help you with the design and content of your website, as well as provide a platform for hosting your site if you don’t have the ability or hardware to do it yourself.
E-mail marketing
E-mail is a great platform to connect with both your regular customers and customers who may have happened upon your website. By offering exclusive deals and information via e-mail, you’ll give your customers reason to pay attention. Encourage customers to sign up for regular e-mails at your store and on your website.
If you are unfamiliar with how to format your marketing e-mails, search for companies that provide templates and management tools for a reasonable price. Other than that, developing an e-mail marketing campaign is completely free, making it a low-cost and effective tool.
Social media
You most likely are an expert in your field of business. A great way to build credibility with potential customers is to start a blog to share that expertise. An interesting blog is also a great way to drive customers to your website and promote your business.
Social networking platforms, such as Twitter and Facebook, also provide an easy way to share information with your customers and notify them of any special company news or promotions. Developing a following on such sites also provides great word-of-mouth and grassroots marketing opportunities, as your customers can encourage their friends to follow your business.
Customers nowadays look online for everything from your business hours to information on your products. Not having your business findable online is essentially leaving money on the table, as customers who can’t find you online may look elsewhere. If you aren’t online, not to worry: It’s never been easier to get started. Within a few days, you can have a website that’s ready to serve your customers.