“It’s the thinnest, lightest, and also the most advanced iPad we have ever built,” announced Jony Ive, Senior Vice President of design for Apple. The V.P. of design made it clear, if consumers are looking to buy a tablet, this is the one for everyone.

Apple wanted to create a name that attracts customers. The iPad is original, but the iPad Air is a gold mine. The iPad Air is set to release Nov. 1, 2013.   The iPad Air is the first of its kind. In addition to the new name, the device will weigh one pound.

Apple wanted to make it easier for customers by trimming some of the fat off the device. The iPad Air is now 28% lighter and 20% thinner. The new Apple product will be 7.5 millimeters thin. The slogan for the iPad Air is “The power of lightness.” Apple announced that the best thing about the device is that buyers will not realize they are holding the device.

A main attraction for the iPad Air is the retina display. The 9.7-inch display is a huge upgrade from the previous model. The new upgrades were designed to work together to make sure that the customer has the best experience possible.

Although the iPad Air will not include a variety of colors like the iPhone 5C has, the Air will have a variety of colorful cases. The protective cases add the extra bulk needed in case of an accident.

The Apple device will be similar to the iPhone in that it will also have the A7 chip. The chip is expected to be faster than previous iPads. In addition to the A7 chip, the CPU performance, and graphics performance will work just as fast as their predecessors. The iPad Air is expected to have advanced wireless coverage. The Air will now have two antennas of MIMO technology that allow users to connect to a Wi-Fi connection faster.

The iPad Air will include iOS 7 software. The software is the same software that was first introduced in the iPhone 5. The software holds iWork, iMovie, and iPhoto, which will allow customers to work on projects. The new software has received backlash from customers.

“The new software reminds me a lot of how Andriods are set up, not to mention the amount of space needed to update from the previous software,” said Kelli Best a concerned customer. The iPad Air’s price will range from $499-$929.  

The main competition for the iPad Air is Microsoft’s Surface Pro 2. The Microsoft Surface Pro 2 is a one of the new products that Microsoft is planning to release in the coming months. The Surface Pro 2 allows customers to tilt, and shift with a dual-position kickstand. The new dual-position will allow users to put the tablet any angle they desire. The dimensions of the Pro 2 will be 10.81×0.53 in and a resolution of 1920×1080. The storage will come in 4 different packages.

A main attraction of the Pro 2 will be the Surface Pro Pen, which allows you to write, mark up presentations, and other important documents. The Surface Pro 2 will come with an Intel Core i5 processor providing faster performance and longer battery life. The Surface Pro 2 will have a Windows 8.1 software that will allow multi-tasking with side-by-side apps. The Surface Pro 2 is now available in the U.S. along with 20 other countries, with prices ranging from $449 to $889.

Only time will tell on which  device will be preferred by consumers. The market is hopeful for what both products have to bring to the table of technology. In the end, who will climb their way to the top?

— Email Dominique at  [email protected]  and follow us on Twitter @TheATRegister

• Dominique Moody, Register Reporter