Alladaz (pronounced all-days) clothing line was established in Washington, DC by Curtis Chambers in 1998 and since then Alldaz has expended into two more stores located in Capital Heights, Maryland and one right here in Greensboro located off of Randaleman Road.
Not only does this urban-clothing designer present another fashion outlet for students, but it also provides students from different universities with the opportunity to get hands-on experience in the company through their Telecommuter Internship Program.
After the program had a successful year in 2004 Alldaz expanded its Telecommuter Internship Program, presenting an opportunity for more students from different universities to be involved.
This program, headed by PR manger and program coordinator Sophia Nelson, allows students from the different universities like A&T, Florida A&M University, Howard University, Morgan University, Tuskegee University and Clark University to receive hands-on experience through the company by handling the marketing and communication activities that help with promotion.
“As an intern I do a lot of promoting for Alldaz by passing out flyers in the clubs and around campus,” said Thomas Anderson, a freshman at A&T and a member of the internship program.
Alldaz interns also sell clothes on campus and take on different projects that allow them to be involved with the campus. This year Alladaz helped Amber S. Brown with her campaign for Miss A&T. Alladaz also has a relationship with A&T go-go band H.O.O.D. Such programs and relationships like these create a mutually beneficial relationship between the company and the students. The company benefits economically and in return the students benefit academically and professionally.
“I’ve gained a lot from this internship and in the end I have a portfolio showing all my work and I’m able to use my networking skills in the future,” said Anderson.
Students like Anderson use this program as a way to learn the tricks and trades of the business world so that they can go out and develop companies of their own or give them experience for companies they may want to work for in the future.
“Being a part of this intern has shown me the right and wrong things to do in the clothing business, so when I start my own clothing line I already know the thing to do to be successful,” said Anderson.
So far Alldaz is getting a lot of feedback from students. And for a clothing company whose goals are to become come global there are well on there way.
- Alexis Mason