Folks can rattle off the names of the world’s largest corporations with ease, but for small businesses, making their way into their customers’ inner consciousness is a little more of a battle. But through a few slick and affordable practices and use of the Internet, small businesses can make a name for themselves more easily than you might think.

Keeping your company top-of-mind means making sure your brand is in front of your customer on a regular basis. The following three methods offer ways for businesses to do this effectively by maintaining a regular stream of communication with customers:

E-mail marketing: It’s still true that large businesses hold an advantage over smaller ones in that they have larger marketing budgets, but the Internet has helped close some of that gap. Through e-mail marketing, small businesses can communicate directly with customers effectively and inexpensively. Regularly connecting with customers through an e-mail newsletter is a great way to build recognition and credibility with your customers.

Promotional products: What’s an easy way to get customers to remember your name? Provide them with useful products that bear your name, so they see it on a regular basis. Distributing affordable gifts ranging from apparel to drinkware is a great way to get customers on your side. Outfitting your office with products containing your logo is also a good way to make an impression with visitors.

Retail packaging: A fantastic way to get customers to remember not only the product they are buying, but the place they are buying it from is with attractive retail packaging. When you offer gift wrapping, gift bags or well-designed boxes, the customer will realize that your business is going the extra mile to provide an excellent shopping experience. It’s an easy way to show that your company cares about customer service and you can brand yourself by establishing that image.

As a small business, you already have a lot of your customers pulling for you because you offer a more personalized experience that they can’t get elsewhere. By taking a few steps such as these, you’ll establish a relationship with your customers that will keep you relevant in their memories.