The Student News Site of North Carolina A&T State University

The A&T Register

The Student News Site of North Carolina A&T State University

The A&T Register

The Student News Site of North Carolina A&T State University

The A&T Register

    Too Much Sex in Commercials

    “I find it highly unnecessary to make commercials for food that includes disgusting sexual innuendo. What is the point?” By user name Pahocheymom.

    Ever notice how most infomercials and commercials replace humor with implied sexual content or use bad language? It seems that visual ads’ only way of intriguing its audience is to give an oblique allusion.

    What it is really doing is showing a reflection of character about the business reputation.

    Why must we entertain all ages with these obscene expressions? Are there not other approaches an established company can do to illustrate their products? What is the point? 

    There is no point; the message that is being fed to us is that we are only amused by the ideas of others that like to display their enclosed thought without making it too obvious about the significance of what is being shown to the world everyday.

    When you think about commercials, you think about them being informative, maybe entertaining, but overall their purpose is to make you want the product.

    It seems that today these “commercials” are more about entertainment than anything. I understand that these commercials need ways to keep viewers intrigued, but to what extent?

    The recent Joe’s Crab Shack commercials depict these very details that I have illustrated above about innuendos.

    This particular commercial introduces the steam pot “Seafood Platter,” where the waiter brings the customer the steam pot and then her friend tells her to take her “top” off in reference to the lid on the steam pot.

    Here is what a blogger by the username of Prometheus from www.commercialsihate.com had to say about the commercial: “No moron educated beyond the second-grade refers to the lid of a steamer-pot as a “top”.

    The proper term is “lid” or “cover”….I suppose this ad is supposed to be humorous in some way, by some dude making an otherwise obscene comment. The look on the girl when she was told to “take her top off” was probably the most-offensive…”

    FOX, The Discovery Channel and Turner Network recently banned a Joe’s Crab Shack commercial for bad language.

    Do commercials only do this in order to have gossip flood the minds of all, leaving the mouth to pour open and empty the mass of what seems to either be entertaining or offensive.

    Either way the commercial is being viewed by all, giving the viewers the chance to see this and wonder upon the pretense of why this was a good idea by the company to publish this and feel confident that it would invite more business to them.

    Are people only attracted to the “clever” actions some companies take to get their point across regardless of what could be done after viewing and making personal opinions about it?

    Les, a blogger from www.thirtyhood.blogspot.com writes, “As a parent, educator and consumer, it shows me that if they are that cavalier about their image, they will certainly not care about quality or service.

    They will not get my business, nor the business of my peers. How do they market to families and show kids using profanity and parents looking careless and idiotic is neither cute nor ‘cutting edge.’ Poor marketing – poor judgment – poor example for kids.”

    Once a company decides to capture its audience in a certain ray of light, the reflection only wants more of it, but of course not in the same light, but with more color, “pizzazz” and creativity, to show they can make an even more unbecoming depiction unacceptable.

    • Porcha Taylor