You wouldn’t go into a job interview wearing shorts and a T-shirt. You know better than to show up an hour late to meet the parents of your future spouse for the first time. That’s because you realize the importance of first impressions. For businesses, logos are often the first thing people notice. Therefore, it’s important your logo makes a memorable first impression.

Business owners know that establishing a relationship with your customers is of the highest importance. That relationship can’t exist if potential customers are either turned off by their first impressions, or your business isn’t remarkable enough to stick in their memories.

Because your company logo is the face of your brand, the process of developing your logo should not be taken lightly. If you’re having trouble coming up with a logo that connects customers with your business and mission, it might be worth spending the money to hire a logo design company to help you come up with an icon that strengthens your brand.

As you’re thinking about how to make your logo stand out, here are a few tips from the logo designers at LogoMojo, an online company that specializes in developing logos for small businesses:

* Tap emotion: If you are running a small business, an edge you have on your larger competitors is your ability to more easily connect with your customers on an emotional level. If you own a grocery store that specializes in offering local produce, your logo should convey freshness and remind your customer of the benefits of shopping locally. A good logo makes a customer feel good about making the choice to do business with you.

* Connect to customers: Everything that comes out of your store or appears on your website should feature your company’s logo. By giving away something useful like key chains or pens to your customers with your logo on it, you’ll foster positive associations with your business for your customers. Of course, remembering the names of your customers when they walk in the door and providing superior customer service in comparison to your larger competitors doesn’t hurt either.

* Create character: How does your business make your customers’ lives better? This should not only be reflected in your mission statement, but in your logo. Displaying the reason for your existence through your logo is the best way to remind your customers that you are there to serve them.

For more guidance on creating successful logos and information on logo design services, visit www.logomojo.com.